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From inspiration source to story of “eterble lifestyle”, eterble’s Creative Director Hiroko Hayama shares her thoughts on the second collection.

To begin with, let’s start with the first collection. For the first collection, I took inspiration from Portuguese and Spanish art and mosaic tiles made by immigrants, which influenced me while I was living in New York. The elements are then used in the creation of the products.

In addition, I put on emphasis of the refinery of the solid living space, and to also have an imagery of a person who picks up our products are somewhat and “intelligent woman with a will”.
Then, to the story of second collection.

We launched the second collection on October 2023.

The collection includes more products that are designed to accompany the rich life scenes of “women with willpower”, with the essence of the “warmth”, and aimed for a beauty that is stripped down to the bare essentials, like what you see in Midcentury modern design and in architects of Le Corbusier.
We wanted to cross these elements with eterble, to propose the importance of simple but meaningful things and a lifestyle with an “idealistic reality”.

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